Whenever you go to a restaurant to eat or party, you give importance to the quality of food, but is the quality of food the only thing that matters?
But just think, if you go to a restaurant and the owner or manager greets you respectfully by calling your name, you will feel great. Even if you have visited that restaurant only two or three times before or you have met the manager or owner only when you went for a booking. Still they remembered your personal identity and used it for a great marketing strategy.
However, apart from this, there are many other aspects that can influence you. The ambiance of that place is also important. It is not necessary that the owner of that restaurant is a chef. He just looks after the management and future policies and the food is prepared by paid cooks who keep changing. Therefore, the plans and marketing policy made by its founder become more important for the success of that restaurant.
What is Founder’s Syndrome?
Thus whenever a founder sets up a business, he has to make long-term plans. Thus, the plans made by a founder form the basis of the success of his business. From marketing of the business to its presentation, every small and big decision is taken by the founder.
What impact does this have on the business?
What are the factors that can affect various aspects of the business?
Can the primacy of every decision by the founder be detrimental to the business?
When a single person dominates decision-making, as is the case with a founder in business matters, the wrong decisions taken by the founder also affect the business. When this dominance of the founder becomes a problem for the business and starts hindering its growth, it is called Non-Profit Founder’s Syndrome.
How founder’s syndrome can affect the business?
- When the founder gets personally involved in every important process and at the level of micromanagement, many times he ignores those people who can do that work even better than him, or the founder's decisions start affecting the efficiency of his own employees, which has a diverse impact on his productivity, which can also be negative.
- Sometimes in a state of narcissism, the founder often avoids introspection and starts giving importance to the loyalty of the employee instead of skills and there is a shortage of skilled employees in the business.
- The founder does not accept even positive changes while not being serious about the changes, due to which the adaptation of the business with the changing environment is destroyed and the business is unable to move forward.
- When the founder represents the business, his image and the image of the business become interlinked. In this situation, the founder's passion and his skills become the criteria for evaluating the business. And any negative aspect of the founder's passion proves to be detrimental to his business.
An organization suffering from Founder's Syndrome usually exhibits several of the following symptoms.
- If the identity of the organization is so closely linked to the personal identity of the founder that the founder is seen as the brand itself, then this is a clear symptom of Founder's Syndrome. Although the image of celebrities is used to promote any brand, their image is not the image of the brand being promoted. Rather, their image is used to increase the credibility and popularity of the brand. If the main basis of the success of a brand was the image of the founder or any one person, then most of the brands in the world would have been owned by some celebrities or renowned personalities.
- The founder begins to display obsessive behavior in leadership, taking decisions with the passion for success instead of discretion. Which narrows his perspective in assessing the long-term consequences of his plans. He is not able to think about the side effects of his plans.
- The founder does not have any plan for his successor or is not concerned about this subject at all.
- The opinions of team members are constantly being ignored.
- The founder is blaming external factors for any losses rather than his own decisions or planning.
Ways to overcome founder's syndrome
- The dominance of one person in decisions is the main factor of Founder's Syndrome. So if this is controlled then this situation can be controlled.
- Instead of involving himself in every activity, the founder should divide the work and observe himself whether the work is being fruitful or not. The founder should move from doing work to getting the work done.
- The founder should not focus too much on micromanagement but should work on making long term plans for his business and how to implement them.
- A team should be formed which can be the Board of Directors. Apart from this, there should also be a team of experienced and skilled employees. Their views should be given importance while taking decisions. And their feedback should also be paid attention to. This will bring collectivity in the decision and reduce risks.
- There should be diversity in the Board of Directors. People proficient in various professional skills should be in the Board of Directors. Due to his skills and experience, it will be possible to making and implementation of a perfect business plan keeping in mind various business aspects. Which increases the success and growth rate of the business.
- Move from “I” to “We”, the words used in conversation also indicate a state of mind. A team leader saying “my team did this” or saying “we did this”, Both have a completely different impact. When the word “I or my” is used excessively, there is not building any emotional connection with the team and in this situation the team also does not get an emotional connection with the team leader. But if leader said “we do this”, it also encourages the team members and they get emotionally attached to the team leader and the brand.
- The basis of branding should be the quality of service and product.
- While constantly introspecting, one should keep changing his role and strategy according to his role, the changes taking place and the risks in the future. Which ensures efficient adjustment of the founder's plans with the changing market.
- Organizations can also seek the help of professional counselors who can help the leader or founder deal with founder syndrome. This is where mental health at business place becomes a crucial point. And mental health consultation and practice is needed not just by workers but also by leaders.
The success of a business is important not only for its founder or owner but also for the employees. A situation like Founder's Syndrome brings the business to a state of non-profitability due to which both the entrepreneur and the employees go into a state of financial insecurity. Therefore, discussions on such topics and constant and continuous efforts to avoid such a situation ensure the success and growth of the business and organization.